The seven dimensions of EuroShop 2026: a festival of materials and colours, high-tech and design, ideas and innovations. They cover all topics relevant to the retail sector. Choose the one in which you want to present yourself successfully.
For five days, Düsseldorf is the centre of the retail world. The Rhine metropolis recognises the importance of EuroShop. And is very aware of its role as a trade fair and host city. You can look forward to meeting people who will be happy to celebrate 60 years of EuroShop with you.
Unfortunately, fake stand rental invoices are frequently in circulation. Therefore, please check the invoice for authenticity before making payment and verify it in your OOS account. In addition, there are also a few dubious providers of hotel room reservations. Here, too, we ask you to exercise caution and vigilance. You will find reputable hotel offers on our website under Hotel & CityInfos.
2023 a wow event, 2026 a festival.
Visitors from over 140 countries
Exhibitors from over 50 countries
Journalists from over 30 countries
You can find more exciting figures and good reasons to take part in EuroShop 2026 here:
EuroShop is an essential event for all providers of future-oriented retail solutions. With its cutting-edge product categories, the trade fair covers all the needs of the retail industry.
The product portfolio includes, for example, solutions and services from the areas of shopfitting & store design, visual merchandising, lighting, POS marketing & digital marketing, retail technology, food service equipment, refrigeration technology & building management, energy management, fulfilment & logistics, event marketing and many more ...
Are you planning to exhibit at EuroShop and have questions about the organisation or implementation of your trade fair participation? We have summarised all the important information for you.
Innovative store design concepts, lighting as a storytelling tool and international retail ideas for the point of sale: Discover the Amber Stage live at EuroShop from 22–26 February 2026.
The Innovation Tour on sustainable materials and store designs showcases selected solutions in shopfitting and visual merchandising – concise and hands-on for retail professionals.
Scale, speed, experience: India’s retail market fascinates audiences worldwide. The INDIA Special at EuroShop 2026 shows what this dynamic means for retail.
A live experiment instead of a traditional trade fair stage: RETAIL(UN)COVERED creates a space of possibilities for AI, design and the future of retail.
EuroShop and EHI are connected by a 60-year partnership. With the change in EHI’s management from Michael Gerling to Ulrich Spaan, a new chapter is beginning.
The trade press day at EuroShop 2026 included a visit to Edeka Zurheide on the Kö, which exemplifies how closely shopping and gastronomy interact today.
The EuroShop app is your digital companion at the trade show: find exhibitors and products, save your favorites, and discover personalized recommendations.
Elke Moebius visited inspiring retail and food service locations. Ideal for experiencing the importance of innovative retail and food service solutions.
Are you a young company with smart tech solutions for retail? Your spot awaits you here, right in the heart of the action: networking & visibility included.
AI is becoming a strategic success factor in retail. At EuroShop 2026, visitors can experience firsthand how modern AI solutions are shaping the future of retail.