EuroShop Stages – hotspots for trends and current insights
For years, the Stages have been part of the attractive supporting program at EuroShop. Trends and developments, expert talks and knowledge exchange as well as panel discussions on the most important trends and forward-looking topics of the international retail world. You will find all this here!
Yellow Stage – Expo and Event Marketing in Transformation
Location: Hall 1 Content coordination by IFES The International Federation of Exhibition / Event Services + fwd: Bundesvereinigung Veranstaltungswirtschaft Presentation: Han Leenhouts
The Yellow Stage is dedicated to all things brand staging and live communication. With real-life case studies from the world of expos, events and brand experiences, it highlights how companies create lasting impressions – across physical, digital and hybrid formats.
Purple Stage – Retail Marketing that Resonates
Location: Hall 4 Content coordination by Shop!
How does retail successfully reach its target audiences today? The Purple Stage explores trends, strategies and creative approaches in retail marketing – covering everything from POS campaigns and multisensory concepts to influencer activations.
Red Stage – Best Practices in Digital Transformation
Location: Hall 6 Our partner EHI Retail Institute GmbH is responsible for moderation and content coordination. The specific contact person will be published in fall 2025.
The Red Stage is the focal point for digital innovations that are already being successfully applied in retail. The spotlight is on real-world use cases and case studies that demonstrate how retail technology is delivering results – from new omnichannel strategies and AI-driven customer analytics to fully digitalised retail processes. Exhibitors team up with their retail partners to share exclusive insights into outstanding implementations and success stories.
Blue Stage – Technological Trends in Focus
Location: Hall 6 Our partner EHI Retail Institute GmbH is responsible for moderation and content coordination. The specific contact person will be published in fall 2025.
The Blue Stage sheds light on current technology trends and forward-looking topics in retail IT. Attendees can explore developments such as mobile solutions, self-checkout and self-scanning systems, data analytics powered by AI, RFID innovations, modern payment technologies and the latest in retail security. Industry experts address technological challenges and opportunities in a concise, hands-on format.
The Black Stage is where entrepreneurial spirit meets retail vision. Start-ups, scale-ups and young tech providers showcase their bold ideas, disruptive models and future-oriented solutions for tomorrow’s retail world. The programme is complemented by keynote sessions and expert panels featuring leading voices from the sector.
Amber Stage – Rethinking Store Design
Location: Hall 9 Concept in progress – Content curated by EHI Retail Institute (formerly Store Design Stage)
The Amber Stage puts the spotlight on cutting-edge concepts in shopfitting, store architecture and lighting design. The focus is on creative impulses for the physical point of sale – conceived as an emotional experience and functional retail environment in equal measure.
RETAIL (UN)COVERED – A Stage for Research & Fresh Perspectives
Location: Hall 12 In cooperation with Hochschule Düsseldorf (HSD)
This stage bridges academic insights with practical perspectives. Students, researchers and young professionals present their views on the future of retail – with fresh ideas, bold questions and exciting new projects.
The stage is yours!
Become a speaker at EuroShop!
You want to present your know-how and knowledge to a broad audience? Exhibitors have the exclusive opportunity to contribute to one of our stages.
More details how and to whom to contact is going to be published here soon!
Special areas
A dimension for itself
Use the flexible framework of the EuroShop concept to present your own forward-looking developments and innovative products. Special attention is guaranteed on our special areas related thematically to the supporting programme.
EuroShop Designers' Village
Your international style event for retail architecture and design
The EuroShop Designers Village has to do with interior design, with high-quality and future-oriented concepts ranging from efficient standard solutions to international high-end retail design.
The EuroShop Designers Village was being presented in 2023 in the dimension entitled materials & Surfaces. The environment couldn‘t be any better – in hall 13, on floorspace of over 1,000 m2, surrounded by renowned specialists.
The EuroShop Designers Village is the ideal presentation forum for architect offices and design studios with a retail focus: high-quality in terms of design and construction of the stands, complex and spacious in the lounge area. 28 international architects and designers were able to make their mark in 2023 within this exclusive setting. In 2026 we will continue this success story.
