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A person shot from behind using a smartphone camera to capture colorful colors and a person, the picture says "Expo"; copyright: Messe Düsseldorf/Andreas Wiese

Expo

The Expo section provides you with the latest information on trade show construction and brand presentation, experience and event marketing, and the international EuroShop family of trade shows.
People move through a busy exhibition hall, on the floor is a large

Expo & Event Marketing

Global exhibition industry experiences strong growth for 2023 and 2024

A Changhong Group stand at China in-store 2024 trade fair for retail solutions, surrounded by visitors; Copyright: China in-store

Expo & Event Marketing

Combining art and technology for cutting-edge retail design
Visitors and exhibitors sitting together, networking at the In-store Asia 2024 retail expo; Copyright: In-store Asia

Expo & Event Marketing

In-store Asia 2024: The who's who of retail met in Mumbai
A shopping arcade in Shanghai in the dark with colorful neon signs and passers-by; Copyright: Unsplash/Krzysztof Kotkowicz

Expo & Event Marketing

Learning from China's retail insiders: trends at China in-store 2024
 

Event-Marketing

A miniature installation of a skate park in the shape of a wave, through which skaters ride, in a shop window at Selfridges; Copyright: Selfridges

Expo & Event Marketing

Event marketing: the 2024 Summer Olympics in retail

Many people at an event in the CUPRA Flagship Store Berlin; Copyright: CUPRA

Expo & Event Marketing

Local event marketing as the key to authentic brand loyalty
An oversized Porsche 911 sculpture at the IAA Open Space; Copyright: 2023 Dr. Ing. h.c. F. Porsche AG

Expo & Event Marketing

Oversized Porsche 911 is a crowd favourite
A black wall with the inscription

Expo & Event Marketing

5 tips for trade show presentations of start-ups
 

Exhibition construction

Pyramid-shaped display and illuminated counter and structurally wound paper yarn element with green sensor yarn; Copyright: DITF

Expo & Event Marketing

Recyclable event and trade fair furniture made of paper

The OCTAlux stand by OCTANORM; Copyright: MWSYSTEM

Expo & Event Marketing

System stand construction: The magic of trade fair construction
A completely yellow booth in an exhibition hall; Copyright: Maister

Expo & Event Marketing

How do I turn trade fair visitors into customers?
Plastic trash floating in blue water; copyright: Naja Bertolt Jensen/Unsplash

Expo & Event Marketing

Exhibiting more sustainably: Circular economy in trade fair construction

Other sections of the EuroShop.mag:

A row of wooden hangers, from which hang fabrics in various shades of green; copyright: Messe Düsseldorf/Andreas Wiese

INSTORE

To the articles
A handheld scanner standing in its holder and emitting red laser light; copyright: Messe Düsseldorf/Andreas Wiese

TECHNOLOGY

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A virtual representation of a sports shoe against a dark blue digital background; copyright: Messe Düsseldorf/Andreas Wiese

MARKETING

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WHAT TOPICS DOES THE EXPO SECTION OF EUROSHOP.MAG COVER?

In the Expo section of EuroShop.mag, we collect inspiration and articles on the topics of trade show construction, event technology and event marketing. We deal with successful trade show appearances, brand communication and live communication as well as ideas for physical, virtual and hybrid events.

EuroShop.mag is the online magazine of EuroShop, The World's No. 1 Retail Trade Fair. In videos, photo galleries, interviews and news, we report on the latest news and interesting facts from the world of retail.

WHAT IS THE EUROSHOP TRADE FAIR IN DÜSSELDORF?

At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. The trade show covers the latest trends in retail with its product categories, which are divided into eight experience dimensions.

In addition to store fittings, technological solutions for stationary retail, but also for online retail (e-commerce) play an important role. Added to this are marketing, sales promotion and advertising materials, food service products for the food trade and retail catering. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

The range of products and services for the retail sector is supplemented by events such as lectures and awards ceremonies as well as special areas, for example for start-ups.

WHAT ARE THE EUROSHOP DIMENSIONS?

The dimensions represent the product ranges at the EuroShop trade show. Each of these experience dimensions groups together product categories on specific topics, where visitors can quickly and easily find the solutions they are looking for.

The dimensions of EuroShop: