As part of the POPAI area, there will be daily presentations of innovative solutions and current use cases as well as discussion rounds on the topic of POS marketing on the Retail Marketing Stage. Topics include shopper marketing, retail technology, shopper behavior, multichannel trends and innovation.
Everything about retail marketing that touches is also to be discovered in the Retail Marketing Dimension. Because the right marketing can have a positive influence on the interaction and connection with the customer. Learn how best to do this in the Dimension and on our Stage.