Visit EuroShop 2026 – The Global Retail Festival

From February 22–26, 2026, Düsseldorf will be transformed into the international hotspot for retail innovations. More than 1,800 exhibitors from over 50 countries will present the latest trends in shopfitting, technology, marketing, lighting, food service, and more. EuroShop is more than just a trade fair: it is a stage, a network, a think tank, a community meeting place, and a festival all in one.

Let’s shape the future of retail – together at EuroShop 2026!

A large red and black X-shaped sculpture, the EuroShop star, stands on a red circle in a modern hall with large windows and people; copyright: Andreas Wiese / Messe Düsseldorf

Why EuroShop?

Reasons to attend

A three-dimensional EuroShop star made of colorful particles in red and black against a white background

7 Dimensions

Dimensions of EuroShop 2026

An overview of a bustling exhibition area with lots of people and a stage; copyright: Andreas Wiese / Messe Düsseldorf

Program

Specials @ EuroShop 2026

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Discover now

Exhibitor and product database

Exhibition stand with camera shot in the foreground, people at a sales stand in the background; Copyright: Andreas Wiese / Messe Düsseldorf

Review

Highlights of EuroShop 2023

A sweeping view from above of a bustling exhibition hall with numerous exhibition stands and many visitors; Copyright: Andreas Wiese / Messe Düsseldorf

Exhibitor news

New products & events

EuroShop highlights at a glance

Be perfectly prepared for your visit to EuroShop!

To help you get the most out of your trade fair experience, we have helpful tools and information at your disposal – from the EuroShop app and the practical MyOrganizer to interactive hall plans and clever tips on travel and hotel booking.

Two trade fair visitors stand in front of a large map of the EuroShop exhibition grounds; copyright: Messe Düsseldorf / Andreas Wiese

Two men looking at a touchscreen together, one explaining something to the other; copyright: Messe Düsseldorf / Andreas Wiese

Our services from A to Z

From accessibility to working platforms, whether you are looking for the lost property office or want to do some shopping: our services will help you with whatever you need. Practical information is also available on restaurants, transportation, and first aid.

The EuroShop Retail Festival program

From inspiring keynotes on tomorrow's trends to practical success stories, the EuroShop program is as diverse as it is profitable. Find your highlights on the stages, during guided tours, or at after-work events.

A speaker stands on the Red Stage and addresses the audience; copyright: Messe Düsseldorf / Andreas Wiese

A glimpse into the Designers' Village at EuroShop with its modern exhibition stands, colorful installations, and visitors; copyright: Messe Düsseldorf / Andreas Wiese

The special areas at EuroShop

The many special areas—from the Designers' Village and Start-up Area to the Food Service Hub—are dedicated to forward-looking topics in retail. Exhibitors and associations offer exciting insights and practical tips.

EuroShop newsticker – Updates on EuroShop 2026

Collage on sustainable store design: modern shelves with green accent colors, various material samples, and wooden boxes with fresh herb plants; copyright: Messe Düsseldorf / A. Wiese

Sustainability in shopfitting at EuroShop 2026

Environmentally conscious shopfitting is a major topic. Discover more about this at EuroShop 2026: in the Shopfitting dimension and on the Guided Tour Sustainable Store Design.

A chef demonstrates how to use a modern oven at a trade fair and explains its functions via a headset; copyright: Messe Düsseldorf/A. Wiese

Ready to serve – your stage for retail food service

Discover the Food Service Innovation Hub at EuroShop 2026 – the hotspot for retail, food service and gastronomy. Secure your exhibitor space now!

Participants in the EuroShop World Tour in Vienna watch a presentation on EuroShop 2026 at the historic Hotel The Leo Grand; copyright: Messe Düsseldorf

Retail in Vienna – between history and the future

In Vienna, one of the stops on the EuroShop World Tour, tradition met innovation. Forward-looking store concepts gave a preview of EuroShop 2026.

Mockup visual of the special Designers' Village area at EuroShop 2026; copyright: Messe Düsseldorf

Create impact at the Designers' Village at EuroShop 2026

The Designers' Village offers retail design specialists a platform to impress international decision-makers in the retail industry with visionary concepts.

Special areas for start-ups and young innovators at EuroShop 2026

Attention young companies: With the Start-up Hub and Young Innovators by BMWK, EuroShop offers two special areas to showcase new ideas.

Visitors walk through the exhibition hall with the Food Service Innovation Hub, exhibitor stands, and a coffee lounge; copyright: Messe Düsseldorf/A. Wiese

Innovations for retail food services at EuroShop 2026

Experience, digitalization, convenience – discover the solutions for these catering trends in the Food Service Equipment dimension at EuroShop.

A group of 15 people stand on a bridge in Düsseldorf and smile at the camera; copyright: beta-web/Katzenberger

Retail inspiration in the shopping and dining hotspot Düsseldorf

The EuroShop Advisory Board meets once a year. On September 24, 2025, there was a guided store tour of exciting retail and gastronomy concepts.

View of a EuroShop 1999 exhibition hall with various checkout and store fixtures, colorful counters, and visitors in conversation

Happy 60th birthday, EuroShop! The party is on in 2026

Every EuroShop is a milestone in the evolution of the retail sector. In 2026, we will celebrate 60 years of retail history with the Global Retail Festival.

A group of around 20 people stand smiling in an event room in Mexico City in front of a EuroShop banner, with a round table set with place settings in the foreground; copyright: Yara Vazquez, AV Mexic

EuroShop visits the world

The exchange between the global retail industry makes EuroShop the leading retail trade fair with a genuine community spirit. To achieve this, EuroShop travels around the world.

EuroShop Middle East 2026

With EuroShop ME, the leading retail trade fair is expanding into the dynamic economic region of the Middle East. Dubai is thus becoming the new hotspot for innovation and exchange.

For its 60th birthday: EuroShop unpacks its treasures

EuroShop has been making history since 1966 – and to mark its 60th, we rummaged through the archives. These historical finds are the prelude to our campaign for EuroShop 2026.

Large fruit and vegetable department with labeled boards and plenty of daylight under an imposing, wooden hall roof with steel beams; copyright: Yvonne Manleitner

Ackerhalle Berlin: historic shopping experience

The Ackerhalle in Berlin combines historic market hall architecture with a modern shopping experience. The REWE store impresses with its product range and loving design.

People in the Retail Design StudioKÖ stand around an architectural model and are in conversation; copyright: Simon Fricke / HSD

Retail Design StudioKÖ in Düsseldorf

The Retail Design StudioKÖ is a place that aims to promote ideas on how vacant retail spaces can be transformed into vibrant, versatile urban spaces.

Group photo of the founding members of the “Retail+ DUS” association at the launch event in Düsseldorf; copyright: Retail+ DUS e. V.

“Retail+ DUS”: showroom for retail technologies

Messe Düsseldorf is a co-founder of the “Retail+ DUS” association, which offers a showroom for retail technologies.

A group of cheerful IFES World Summit participants pose in front of the large pink and white “GUADALAJARA” sign in the city center; copyright: Elke Moebius

IFES World Summit 2025

The IFES association brings together service providers from the trade fair and event sector worldwide - and will be represented at EuroShop 2026.

People walk past a large poster advertising EuroShop 2026; to the left, “EuroCIS” is reflected in neon lettering; Copyright: Messe Düsseldorf/A. Wiese

EuroCIS goes EuroShop 2026

EuroCIS will take place in 2026 as part of EuroShop. In the EuroCIS (Retail Technology) dimension, you will find technology innovations for retailers.

New-Business-Newsletter

Everything about retail – stay up to date with our newsletter!

To your EuroShop newsletter

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EuroShop@Social Media

With our social media channels, you won't miss any news about EuroShop.

Join us @EuroShop

FAQs about the EuroShop trade fair

Do you have questions about EuroShop or your visit to the trade fair? You can find answers to frequently asked questions in our FAQs.

What is the EuroShop retail trade fair?

At EuroShop, the world's leading retail trade fair, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers all needs as well as the latest trends and innovations in the retail sector.

A diverse supporting program with specialist forums, presentations, events and special areas complements the exhibitor offer and provides in-depth coverage of current industry topics.

What products can I find at the EuroShop trade fair?

In addition to store fittings and lighting, technological solutions for the brick-and-mortar retail sector as well as online retail play an important role. Sales promotion and advertising materials as well as products for the food retail and catering sectors will also feature. Energy management and event marketing are also central themes of the product categories at EuroShop.

At EuroShop, the product areas are grouped into 7 experience dimensions to make it easy for visitors to find their way around.

How many exhibitors will be at EuroShop?

The exact number of exhibitors for 2026 has not yet been determined – in 2023 there were 1,824 exhibitors, over 70% of them from abroad. Even more exhibitors are expected for 2026.

How can I prepare for my visit to EuroShop?

The exhibitor and product database, an interactive hall plan, the EuroShop app and other services such as bookmarks, appointment scheduling and personalized recommendations are available to help you prepare.

When will the next EuroShop take place?

The next EuroShop will take place in Düsseldorf from February 22 to 26, 2026. The leading international trade fair for the retail sector is held every three years – the following date is therefore in 2029.

Where will EuroShop 2026 take place?

EuroShop 2026 takes place at the Messe Düsseldorf exhibition center, the address is Messeplatz / Stockumer Kirchstrasse 61, 40474 Düsseldorf. The site has several main entrances, including Messe Nord (Gate 1), Messe Ost (Stockumer Kirchstrasse) and Messe Süd, all of which are easily accessible by the free trade fair shuttle bus or public transport. We can provide you with more detailed information for your Anreise.

Where can I buy tickets?

Tickets can only be purchased online in the official EuroShop ticket store. Ticket sales will start in November 2025. Until then, visitors can already register with their details in the ticket store.

What are the opening hours of the fair on the individual days?

EuroShop 2026 is open daily from Sunday, February 22 to Thursday, February 26, 2026, from 10:00 to 18:00.

We have compiled further answers on the topics of Messe Düsseldorf, EuroShop, visiting, exhibiting and traveling in our general FAQs.

All EuroShop FAQs