COOL MOVES FOR YOUR CREATIVITY: DIMENSION EXPO & EVENT MARKETING.
Live communication is your life? Integrated Brand Experience is your goal? Then this is your Dimension! Here everything revolves around creative brand communication. Around the current state of the art in booth construction & equipment. Around new ideas in communication design. And around evolution and revolution in event technology.
Experience it first-hand: Expo & Event Marketing that inspires.
This Dimension lives the Live – intensively, uniquely, authentically. Impressions, inspirations, innovations. Holistically designed brand experiences. Innovative, forward-looking formats with which trade fairs and events are successful in the age of digitalization and festivalization. A pioneering spirit – only here.
Cross-media networking. Complex experience scenarios. Inspiring performance. Dynamic communication. So many cool moves for your creativity – in your top location for live communication. At the world's largest industry event of its kind.
What is the EuroShop? What do the dimensions mean?
EXPO- & EVENT MARKETING: THE DIMENSION AROUND COMMUNICATION DESIGN AND EVENT EQUIPMENT
You want to create an unforgettable appearance, but still need a few tips on event technology or expo marketing to make your brand communication perfect? Then you've come to the right place in our Expo & Event Marketing dimension. Our experts will show you how to be remembered with the optimal trade fair and event construction!
EXPO & EVENT MARKETING AT EUROSHOP: IMPRESSIONS AND INSIGHTS
Experiences stay in the memory and multisensory perceptions generate attention. Dimension Expo & Event Marketing has a lot to offer that can excite people and turn them into fans of brands and businesses. We've captured some highlights and insights in our video coverage that help design trade show displays and events with long-lasting impact.
Interactive, exciting, captivating – trade show design & event marketing.
The metaverse with AR and VR or pop-up stores, events and trade show booths offer many ways to engage consumers. We took a look at some of the possibilities and spoke with some industry insiders.
Bringing experiences to life
As the events industry returns to normal after the pandemic, real experiences are becoming increasingly important to consumers. We spoke with two experts who know how to turn events into experiences for all the senses.
Expensive, rigid and complex: How in-person events could reinvent themselves
Measurability in live communication: in-person events, as Dr. Christian Coppeneur-Gülz from WWM GmbH calls them, don't have it easy, yet he sees opportunities to revive them. He divides his concept into three parts: the knock-down, the preparation and the revenge.
Experiential marketing and young leaders of tomorrow
Effectiv and quick: Kay Madan from XS worldwide and Martin from Inside talk about young leaders of tomorrow. What aspects of the industry are particularly attractive to young talents? In order to be noticed and to stand out from the competition, one keyword is important: human attention span.
Are you curious about even more input on current retail trends? We recommend the presentations on the stages of EuroShop 2023. In our on-demand offer you can watch the talks of the Expo + Event Stage, Retail Technology Stage, Connected Retail Stage and the Store Design Stage online.
WHICH PRODUCTS AND SOLUTIONS CAN BE FOUND IN THE DIMENSION EXPO & EVENT MARKETING?
Trade fair and event planning starts with the right business set-up, but visual, stage, lighting and sound technology also play a crucial role. Not to forget: The be-all and end-all remains the interaction with your potential customers and clients. At EuroShop 2023, together with experts from marketing and promotion event agencies, we will show you what is important in the conception around your brand communication. We will bring you together exclusively with the first-class trade show construction and assembly companies and show you what digital solutions are available for physical, virtual and hybrid events!
THE PRODUCT CATEGORIES OF THE DIMENSION EXPO & EVENT MARKETING
The Expo- & Eventmarketing Dimension at EuroShop contains the following product categories:
At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.
In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.
The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.
WHAT ARE THE EUROSHOP DIMENSIONS?
The dimensions map the product ranges at the EuroShop trade show. Each of these experience dimensions groups together product categories on specific topics, where visitors can quickly and easily find the solutions they are looking for.
The EuroShop product range is divided into the following dimensions: