Advantech and ADVANTECH-AURES: Stronger together for the retail and hospitality sectors

A formative merger for change in the IT world.

In a world increasingly characterized by innovation and technological innovation, companies need to be able to adapt quickly. For the retail and hospitality industries, both of which rely on efficient, user-friendly solutions, this means that they need to rely on partners who not only deliver the right products, but also have the expertise to make a lasting impact on the market. The merger between Advantech and ADVANTECH-AURES ensures that this is exactly what is possible.

Through this collaboration, based on decades of experience in IT and hardware development, the two companies offer customized and state-of-the-art solutions specifically designed to meet the needs of the retail and hospitality industries. The fusion of the two companies' strengths – Advantech's powerful, customizable solutions and ADVANTECH-AURES' “remarkably different” POS and kiosk systems – promises to deliver a true competitive advantage and a new level of service and innovation.

Advantech has been a leading provider of end-to-end IT solutions for years, and together with ADVANTECH-AURES, they are expanding their portfolio to provide customers with even better solutions. These solutions range from off-the-shelf products to fully customized turnkey systems that meet the unique needs of the retail and hospitality industries. This flexibility allows companies to choose exactly the technology they need to optimize their business processes while being able to respond to future market changes.

The expanded product range includes customized POS systems, interactive kiosk solutions and comprehensive hardware packages that, in combination with software and services, increase efficiency and enable a seamless user experience. The aim is to offer customers not just technology, but a comprehensive solution that is precisely tailored to their needs.

Another highlight of this merger is the range of cross-selling products and solutions that help customers to expand and further optimize their IT infrastructure. The expanded portfolio allows companies to complement their systems with innovative solutions that are aligned and cover the entire retail and hospitality value chain - from customer interaction and point-of-sale to real-time data management and analysis.

The result of this combined partnership is a comprehensive solution that goes far beyond what individual companies could offer on their own. The customer has access to a wide range of products that can be perfectly combined with each other, increasing both efficiency and profitability.

At the heart of the partnership between Advantech and ADVANTECH-AURES is a focus on modern technologies such as edge computing and integrated AI applications. Edge computing allows companies to process data directly at the source, enabling real-time analytics and instant decision-making. This is particularly beneficial in the retail and hospitality industries, where fast response times and high availability of data are crucial.

Artificial intelligence complements these technologies by enabling intelligent decision making, automation and personalized customer experiences. Together, Advantech and ADVANTECH-AURES offer a complete solution that meets the needs of companies that not only want to remain competitive, but also drive innovation.

A key feature of this merger is the unique “DNA” of ADVANTECH-AURES. The brand has made a name for itself in the field of POS and kiosk systems by developing solutions that are “remarkably different” in many ways. These devices are characterized by their exceptional design, user-friendliness and flexibility. Customers benefit from devices that can be perfectly integrated into their business processes and at the same time increase competitiveness through their innovative strength and technology.

Thanks to Advantech's expertise in areas such as IoT, embedded computing and smart retail, ADVANTECH-AURES' POS and kiosk systems are combined with modern technologies such as cloud services and intelligent analytics. This offers customers not only a user-friendly solution, but also a future-proof technology that can be adapted to the ever-changing requirements of the market.

The partnership between Advantech and ADVANTECH-AURES is a significant step in the expansion of both companies in the fast-growing retail and hospitality market. With an expanded product range that includes solutions for all needs from small retail outlets to large chains, the two companies are positioning themselves as leading providers of end-to-end solutions.

By combining advanced technology, customized solutions and innovative products, Advantech and ADVANTECH-AURES offer a unique opportunity to optimize their customers' business processes and prepare them for the future.

Advantech's acquisition of ADVANTECH-AURES offers not only innovative products, but an entire strategy to meet the challenges of the market. With a wide range of solutions ranging from edge computing and AI to POS and kiosk systems, the two companies are ideally positioned to lead the retail and hospitality industry into a new era. The partnership allows the “DNA” of both brands to be preserved while continuing to expand technological excellence. Together, Advantech and ADVANTECH-AURES are undoubtedly stronger – and ready to shape the future.