A spa instead of a sales floor, a running club instead of a checkout counter, fine dining instead of grocery shopping. Our three Düsseldorf stores show why brick-and-mortar retail is making a comeback right now – and how. For these retailers, it’s not about buying, but about staying.
Is showrooming nothing more than advice theft? Or is it actually an opportunity when consumers perceive brick-and-mortar retail as an experiential platform for products? How you can use technologies to create interactive product experiences.
Where is commercial catering headed? Which concepts will be successful in the future? And what conditions will shape the industry? We spoke with Paulina Ullrich about the EHI's scenario project and likely developments.
There can sometimes be a world of difference between your business, web shop, and inventory. Asynchronous data leads to poor planning and dissatisfied customers. Unified commerce platforms provide a real-time overview of all channels.
More and more retail companies are opting for modular timber construction methods when building their stores – a trend that combines sustainability, circular economy, and flexibility. We have compiled the advantages, disadvantages, and current examples.
EuroShop.mag is the online magazine of EuroShop, the world's No. 1 trade show. Here you will find the latest news, pictures, videos, reports and interviews from the world of retail and the EuroShop family of trade shows.
The Instore section of EuroShop.mag covers the design of stores, pop-up spaces, shop windows and workplaces in the retail sector – from interior design, shopfitting and furniture to materials. You will also find content on visual merchandising, decoration, mannequins and tips on product presentation. Lighting concepts, LED technologies and smart lighting are also key topics.
The Technology section in EuroShop.mag covers technologies for retail in stores, warehouses and at the workplace – including checkout and payment systems, security technology, robotics and vending machines. E-commerce and omnichannel solutions, systems for analytics, merchandise management, fulfillment and communication are also covered. Other topics include technology for food retail and food services as well as energy management, building and air conditioning technology.
The Marketing section of EuroShop.mag provides information on strategies and solutions for sales promotion at the point of sale and in digital marketing. This includes digital signage, customer terminals, scent and audio marketing as well as advertising materials and displays. Topics such as online and mobile marketing as well as loyalty management will also be covered.
In the Expo section of EuroShop.mag, we collect inspiration on the topics of trade fair construction, event technology and event marketing. This includes tips for successful trade fair appearances, brand communication and live communication as well as ideas for physical, virtual and hybrid events.
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The EuroShop trade show family: Successful trade shows around the globe
