Overview: Retail Marketing
How personalized advertising influences consumer behavior
19/03/2025
Personalised advertising, which is optimally displayed with the help of AI, has a demonstrable influence on purchasing behaviour and customer engagement - and is therefore a valuable tool for retail companies.
The vibrant city center of the future needs more than just retail
06/03/2025
A new study shows: After the pandemic, people are returning to city centers – but vacancies and a lack of leisure activities are preventing citys from appearing attractive. How can city centers be rethought and revitalized?
Empathic AI as a driver of innovation in retail
06/03/2025
A new study shows: When AI has an empathic effect and “thinks along” with the emotional level of work, it inspires and encourages employees. How could this affect the retail sector?
Retail marketing trends 2025 – between big data and community building
25/02/2025
What developments will shape retail marketing in a world that is moving between digitalization, artificial intelligence and the need for real experiences? We provide an outlook.
Social commerce: the next evolutionary step in retail
20/02/2025
Social media has long been more than just a platform for exchange and entertainment - driven by technological innovations and new consumer needs, it has developed into an important sales channel.
Generative AI as a game changer in customer service: how retailers are benefiting from the AI revolution
07/01/2025
From chatbots to mixed reality assistants: Generative AI is revolutionizing customer service. We show you four examples of how major retail brands - Douglas, Zalando, Carrefour and IKEA - are using GenAI.
How social media channels shape shopping behavior
18/12/2024
Social media has become one of the most important drivers of purchasing decisions. Channels such as Instagram and TikTok in particular have a massive influence on the consumer behavior of younger generations. Brands and retailers use the popularity of these platforms to place targeted advertising.
User Generated Content and AI to turbocharge content marketing 2025
17/12/2024
User-generated content has long been a fixture in modern marketing. UGC appears authentic and creates trust. But how does the use of artificial intelligence affect this style of content? And what does this mean for retail marketing?
How AI helps retailers with loyalty marketing and customer retention
13/12/2024
Artificial intelligence is revolutionizing customer loyalty in retail by creating personalized experiences. Through data analysis and automation, retailers can strengthen their customers' brand loyalty and make their loyalty marketing competitive.
Consumer spending: the experience economy booms
09/09/2024
Since the coronavirus pandemic, consumers have been spending more money on experiences such as leisure activities, entertainment, travel and gastronomy. Traditional retail goods such as clothing and electronics are becoming less important.