Many people crossing a busy intersection in the city; Copyright: Adobe Express

Smart city analytics: new opportunities for the retail sector

12.06.2025

The digital transformation of urban spaces, in which these ecosystems are monitored and intelligently controlled in real time, is progressing. What do smart cities mean for local retail?

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TikTok Commerce: How an entertainment app is transforming online commerce

02.06.2025

TikTok Commerce officially launched in Germany in March 2025 – and is evolving from a dance video platform into a strong sales channel. Gen Z browses and stores via TikTok. What does this mean for retailers?

Crowds gather on the banks of the Ganges in Varanasi, boats sail on the river; Copyright: Adobe Express

India's retail market 2025: between digital disruption and a regional growth spurt

15.05.2025

By 2024, India had become the world's third largest retail market. Digital innovations and new business models are also contributing to this growth. These include quick commerce, trend-first commerce and hyper-value commerce.

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Traffic calming as an opportunity for the retail sector

08.05.2025

Measures such as the rededication of parking spaces in favor of bicycle and pedestrian traffic not only improve the quality of life in cities, but also strengthen brick-and-mortar retail.

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Reusable instead of disposable: displays

05.05.2025

Disposable displays remain a standard feature in large parts of the retail industry. But the environmental cost is significant: each year, around 1 million tons of waste are generated globally due to the use of single-use displays.

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Retail media and first-party data: The future of advertising channels in brick-and-mortar retail

28.04.2025

While e-commerce is booming, retailers are looking for ways to increase customer loyalty. Retail media plays a key role here: The use of first-party data to target customers is becoming a critical strategy for success. The new strategic partnership between retailmediatools and anybill shows how this can be achieved.

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Background music in retail and its effect on employees

16.04.2025

Music is played in many retail outlets. This is intended to have a positive effect on customers' mood, length of stay and willingness to buy. But what effect does this have on employees?

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Fashion apps on the rise: mobile strategies in fashion retail

10.04.2025

The digital transformation has a firm grip on the fashion retail sector – and fashion apps have become an essential tool for the majority of German consumers.

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Influencer marketing and AI

04.04.2025

The combination of influencer marketing and artificial intelligence opens up brand new opportunities to inspire creative content marketing ideas. The combination of technology and brand names can take the reach of campaigns to a new level.

Rethinking digital customer loyalty

02.04.2025

If you want to win and keep customers today, you need more than just good products. Relevance at the right moment – that is the new key to loyalty. Artificial intelligence and digital loyalty systems offer retailers new ways to achieve just that.