EXHIBITOR Mag EuroShop Award 2026: stand designs setting new benchmarks

In each category, Gold, Silver, and Bronze awards were presented – ranging from compact, tightly focused concepts to large-scale brand experiences. This year’s Gold winners were Kuhlmann Laden- und Innenausbau (XS), Walbert-Schmitz (Small), Goldstein (Medium), Brace Group (Large), and Umdasch (XL).

Equally exciting is the People’s Choice Award, which shows which stands resonated most strongly with both visitors and exhibitors. ITAB Group won Gold in the People’s Choice Award.

The award makes it clear that a great trade show booth today is far more than architecture – it’s a strategic communication tool that creates orientation, enables interaction, and makes brands tangible. Especially at the intersection of retail and retail technology, you can see how strongly stand design can also convey innovation and purpose.