The range of topics covered on the stages was impressive. From retail technology and smart stores to omnichannel strategies and customer experience, all the way to sustainability, store design, and marketing trends, the program showed just how diverse and dynamic retail’s current development really is.
I am watching with great interest and enthusiasm as many topics become increasingly interconnected: technology and emotional experiences are being considered together, while data and AI are making their way into many areas, from POS marketing to visual merchandising.
For me, the stages are more than presentation spaces. Participants gain insights that would otherwise remain hidden and take away impulses they had not expected. They are an essential part of EuroShop and help make the trade fair such a valuable international meeting place for the industry.
Mark your calendar now for the next EuroShop: February 18–22, 2029.